AdWords Advertising
Need more qualified traffic visiting your website? Google AdWords advertising may well be worth considering.
You Only Pay for Results
Google AdWords allows you to advertise on Google's Search Engine pages (and within many other website pages).
Google AdWords is a pay-per-click model, so no matter what your budget, you'll only pay when someone visits your website.
Bulls-Eye Targeted
Because you choose what keywords to be found under, what message you'll present them with, and what website page you'll send them to, Google AdWords can be an exceptionally accurate way to target just the searchers you want, and convert them into customers.
ROI Focused
Totali websites are integrated with Google Analytics and Google AdWords, which means you're quickly able to see the exact Return on Investment you're getting from any AdWords campaign.
For example, you'll know the exact dollar value of the sales you made as a direct result of a specific AdWords ad.
You can also see which keywords are converting visitors to customers better than others, so you can really push what is working to maximise sales, and quickly drop what is not.
Blog articles
How to increase sales through your ecommerce website
This post covers a number of ways you can increase sales through your ecommerce website. It introduces the ecommerce revenue calculator, and then talks about different ways to improve the different metrics used the calculator. It provides you with a very clear understanding of how to manage your ecommerce website to drive more traffic.
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Setting up an online store
One of the hottest topics in business right now is the relentless rise of ecommerce and the corresponding impact it is having on bricks and mortar retail businesses. Consequently, many business people who own retail and wholesale businesses are starting to look at how to join them, rather than try and beat them. This post provides an overview of the things you need to think about when setting up an ecommerce store. You can use this article as a...
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Google Adwords
Many businesses are completely wasting their money because they don’t understand how online advertising works, how to measure its effectiveness or how to improve its success rate.
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