clever marketing
Email Marketing
Done right, email marketing can reduce your reliance - and spend - on direct mail outs, printed newsletters, even advertising!
Dollar-for-dollar, email marketing is one of the most effective sales and marketing tools available.
Successful email marketing hinges on many things, including choosing the right email marketing system, having an easy-to-use and segmented sign up system and database, and being able to test and measure each email campaign, so the next one is even more successful. Because if you can't measure ROI, what's the point!
The Totali team are experts in email marketing, and how to get the smartest bang for your buck...
Whilst some web designers have developed their own email marketing platforms, we have found a third party system that is so exceptional (yet so easy for the average website owner to use) that is really would be silly to try and compete.
We personally use and recommend the world-leading email marketing platform MailChimp:
- MailChimp is free until you have 2,000 subscribers in your database – perfect for most NZ businesses – and very reasonably priced after that.
- It offers a range of powerful marketing features, yet it is very simple to use (dare we say it, even fun!)
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Sending your customers more targeted, relevant content is a proven way to massively increase email marketing response rates. MailChimp makes it easy to segment your
email-marketing database into so you can do just that!
- A large number of email marketing messages end up in junk folders, or don't look the way you designed them if they do make it to the Inbox. MailChimp does a great job of getting through spam filters, and you can also ensure your email newsletters display perfectly in all of the major email platforms.
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One of the best features of MailChimp is the very powerful reporting it offers.
Email Marketing reports allow you to track how many people have opened your email newsletters, which links they clicked inside each newsletter, and more.
- Your readers can easily opt in or out of your newsletter without you needing to lift a finger, and MailChimp also handles email ‘bounces’ for you.
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MailChimp can integrate with Google Analytics so you can track your email marketing campaigns this way, and get more granular information about what the people who clicked through from your email newsletter did once they arrived on your website.
This helps you to determine whether your email marketing is generating meaningful website traffic, and what aspects of your newsletters are pushing people's buttons the best!
e-Commerce Email Marketing with MailChimp
If you have an e-commerce website, we can combine the power of MailChimp with Google Analytics to deliver powerful ROI reports. You'll know the exact dollar value of sales generated by each one of your email marketing campaigns.
Totali and MailChimp Email Marketing Services
We provide services to integrate MailChimp with your website in a variety of ways - from a simple newsletter signup form on your website (which automatically builds an email marketing database), through to generating attractive, content-rich email newsletters directly from the content on your website!
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