Measuring Website Performance
Of course, we don't need to tell you that if you invest time and money into any marketing or advertising, you should measure how effective it is. Your website should be no different.
Here are just a few tips for the types of website statistics you should be measuring, and why...
Keep track of visitor numbers - expected seasonal fluctuations aside, they should be trending upwards over the course of months. If they are stagnant or worse, steadily declining, your website - and your business - is steadily failing.
Find out where your visitors are being referred from.
Are many of them typing your website address directly into their browser? If not, think of ways that you can ramp up the offline promotion of your website.
Are any other websites sending you traffic? Great - start thinking of ways you can maximise this referring channel even further.
How many visitors are you getting through Google searches? Consider investing in Search Engine Optimisation to drive high numbers of pre-qualified traffic to your website.
Popular (and unpopular) Pages
What pages are the most highly-viewed on your website? Think of ways you can maximise these pages so that your best selling propositions are on these pages, and there are very clear calls-to-action. These are the ideal pages to 'ask for the sale'!
Also, find out what pages people exit your website from most often. If this is most often your Contact Us page or a page displayed after the visitor has made a purchase, you're doing well. But there may be other pages in your website that are turning your visitors off...
To learn more about measuring the performance of your website, explore these pages below - or contact us!
Easily measure the performance of your website - on many levels...
Google AdWords ROI
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