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Google AdWords ROI
Google AdWords is one of the most highly-targeted and effective advertising mechanisms available to businesses, well-proven now in its ability to deliver impressive levels of new leads and sales.
The key, though, is being able to accurately ascertain the exact return on investment (ROI) you are enjoying from specific campaigns - so you can quickly drop the lower-performing ads and keywords, and concentrate your investment into those that are bringing you the best return!
Our e-commerce websites integrate exceptionally well with Google AdWords. We made it a priority, actually.
With a Totali website, you'll see your ROI in plain terms - the total dollar value of sales directly attributable to your AdWords advertisements, compared to the cost of those advertisements.
You'll also see conversion rates, the average spend of an AdWords customer, and more, all segmented by and compared across different visitor locations, keywords targeted, landing pages used and other key metrics.
We can also help you set up goal funnels for your e-commerce website, finding out the points at which customers drop out of the purchase process, so you can always be tweaking the shopping experience and improving your sales results.
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