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Google Analytics Integration
Google Analytics is the global best-practise standard in website statistics.
Every Totali website is integrated with your private Google Analytics account, so you can measure the performance of your website - on many levels - over time.
As with most things Google, Analytics is extremely sophisticated. At Totali, we don't agree with just dumping the tracking code into your website, we'll help you make the most of this superb tool.
As well as setting up custom reports to be sent to you at regular intervals, we can help you set up goals within Google Analytics, goals meaningful to how you want your website to perform. You may want to track exactly how many visitors from Christchurch have filled in a specific registration form, for example.
Google Analytics is especially powerful and vital for e-Commerce websites and online stores.
But, to be frank, we've found visitor tracking to be fairly sub-par for most shopping carts. We designed our shopping cart software around the ability to track customer behaviour - so you can quickly study your conversion rates, compare average order values by customer location and other metrics, work out why people abandoned their order before they finished it, and much more.
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