out of Google
Search Engine Optimisation
Every day, potential customers are searching the Internet for your products or services. If you're not easily found on Google, you're as good as non-existent!
Ranking well on Search Engines drives qualified leads to your website - qualified, because they already want - and are actively out there looking for - what you offer.
Search Engine Optimisation, then, is the process of maximising every aspect of your website in order rank well in Google searches for specific keywords. It is an area of online marketing we take seriously, and do very well.
Choosing the right keywords is an important first step in Search Engine Optimisation. We can work with you to decide what keywords will give you the best bang for your buck.
This involves research into the actual key words and phrases Internet users are typing into searches (not always what you might expect!) and which words are most highly searched. After all, there's no point ranking highly for a word no-one is searching for! We also look at what your competitors and market are optimising for, and look for opportunities to carve out a highly sought-after niche that no-one else has claimed.
It is well accepted that one of the best ingredients in Search Engine Optimisation is quality, keyword-rich website content, and plenty of it.
Armed with the smartest set of keywords to optimise your website for, our talented copywriters can write text that is not only engaging and persuasive, but keyword-dense too.
Click here for more information on our website copywriting and Search Engine Optimisation service
In-Built Search Engine Optimisation
We developed our website Content Management System with your Search Engine success in mind.
Every website page allows you to create unique keyword-rich Meta Data, Google-friendly URLs and more. Our websites also automatically generate (and update) their own Google-friendly Site Map.
We'll also give you tools and features that let you take control of your SEO, and stay on top of your game.
This post covers a number of ways you can increase sales through your ecommerce website. It introduces the ecommerce revenue calculator, and then talks about different ways to improve the different metrics used the calculator. It provides you with a very clear understanding of how to manage your ecommerce website to drive more traffic.
One of the hottest topics in business right now is the relentless rise of ecommerce and the corresponding impact it is having on bricks and mortar retail businesses. Consequently, many business people who own retail and wholesale businesses are starting to look at how to join them, rather than try and beat them. This post provides an overview of the things you need to think about when setting up an ecommerce store. You can use this article as a...
Many businesses are completely wasting their money because they don’t understand how online advertising works, how to measure its effectiveness or how to improve its success rate.