Want an online store?

With online shopping increasing at a staggering rate, more businesses are looking at how they can incorporate an e-commerce component into their business. Totali offer a complete service for developing online stores with an experienced team who work with you to bring together every element that is important to you and your customers.

An ecommerce business can have many benefits however there are many things to consider when setting up an online store. To help you out we have put together this checklist.

How much will my ecommerce website cost?

It quite simply depends on what you want.

In New Zealand you can expect to pay somewhere between NZ$10,000 and NZ$15,000 for a reliable online store. This will include your website design and development. From there the cost could increase, with many solutions costing between NZ$20,000 and NZ$100,000 - depending on functionality.

In addition to the design and development costs you will pay a monthly hosting fee of somewhere between NZ$10 to NZ$200. The lower end of this scale is usually a self-service option which does not include any service, support or backed up data - if something goes wrong you really are on your own, and can cost your business thousands in lost revenue.

Shopify for example, is one of a number of cloud-based solutions that allow you to set up your online store and pay a monthly fee plus a percentage of your sales. If you’re reasonably technical these systems are good but they can get expensive, and they tend to be inflexible.

Visual Design

Visual design is a significant cost component of an ecommerce website. An ecommerce website requires many different layout designs including a catalogue page, individual product pages, multiple checkout pages, plus landing pages which are all designed to complement your existing marketing material.

Our design process will give your ecommerce website the edge and is well worth the investment. This will cost more but you have the flexibility to control how every page looks and it is easier to change later. Without flexibility you may have site that isn’t converting to sales and you have no way of improving it for your customers.

Copywriting

"Content is king" is a term commonly used in the website development world.

The way website visitors read text is very different to how people read hard copy text (that is books, newspapers and other printed material). Online readers scan for information therefore website content needs to be written specifically for this type of reader.

Without good content your website simply will not rank well in Google’s search results; and if your site cannot be found, you will not get visitors.

Spending a little extra to have professional website content written for you will make all the difference to your new website. We have content writers who can write engaging content for any business.

Online Credit Card Processing

To accept credit card payments online you need to have to elements:

Both of these services carry monthly and transaction fees. Your first step here is to talk to your bank to find out the costs.

PayPal is an alternative combining the payment gateway and the merchant account into one service. The standard PayPal service has fee for each transaction without a a monthly fee.  PayPal tends to be unintuitive and could cost you sales at the checkout.

Delivery Charges

Customers can really be turned off if they are hit with high shipping fees at the checkout. For this reason, FREE shipping is becoming more common.

If you do plan to charge for shipping, keep it simple.

Here’s an example:

"We charge $7.50 for all orders up to a value of $150, after which delivery is free". Obviously you can change the numbers to suit your specific business.
This approach has a couple of benefits that will work in your favour.

  1. It's easy to understand, and easy to position up front.
  2. Customers will be more likely to buy more in each visit than they might otherwise have done, thereby pushing up your average sale amount.

Selling Overseas

First up you need to decide which countries you will ship to, and how you will calculate shipping costs for each country or region. Our ecommerce platform can handle this for you, but you will still need to work out the shipping rates so they can be loaded into your new website.

The second thing you need to consider is currency. You will need to decide which currency your customers see prices in and which currency their credit card will be charged in. Accommodating foreign currencies is complex but you need a good ecommerce system to ensure your overseas customers are comfortable buying from you.

Stock Management

Giving consideration to how you manage your online store products is important. Here are a few questions to think about:

Most ecommerce platforms include basic stock management. Integration with PoS or stock management systems comes at a cost and in most cases requires a custom solution.