Knowing how effective your various marketing channels are will be key to future decisions in relation to your marketing dollar spend. To better understand your customer’s behaviour and needs, monitoring your website’s performance will be vital.
With your Totali system smarts, and Google Analytics, you will have access to all the data you need. Here are a few tips about which website statistics to monitor:
Your website visitor numbers should be steadily increasing if your website is effective. Keeping an eye on these numbers will give you a good indication of where your business is heading.
Finding out where your website visitors come from will provide you with key information about where to put your promotional focus. Are they coming from other websites? How many are coming from Google searches? You may wish to invest in Search Engine Optimisation (SEO) to help drive visitors to your site.
Your webstie statistics will show you which pages are popular and which are not. Ensuring you have a clear call to action (CTA) on your popular pages will increase your likelihood of making a sale.
Equally, finding out what pages people exit your website from most often, will also be helpful. If your visitors exit on the Contact Us page or the page displayed after they make a purchase, you are doing well. But if visitors are exiting on other pages, your website may not be doing it for your visitors.
The Totali team can help you learn more about measuring your website’s performance. Call the team of experts!